Through a collaboration with Lands’ End and the Kohl’s Center for Retailing, the CDMC is thrilled to share The Trailblazers Collection: A Lands’ End Brand Reimagined by School of Human Ecology Students as a Ruth Davis Design Gallery window display this summer into fall.
The semester-long consulting project included two Textiles & Fashion Design students and two Consumer Behavior & Marketplace Studies students, and invited them to reimagine the legendary heritage brand Willis & Geiger for a contemporary audience. This window display includes items from the Willis & Geiger archives as well as elements from the proposed “Trailblazers Collection” that were pitched by the student consulting team as a new future for this historic brand.
Read more about this consulting project here:
One-of-a-kind experience: Students revitalize iconic heritage brand through consulting project
